Analytics Customer Communication One of the most powerful ways to reduce churn and keep customers longer is through…
Analytics Control Group for Campaigns You should always include a control group when testing campaigns. A control group accounts for…
Marketing and Growth The hampster wheel and continuity If you don’t tie your business model to continuity, long-term profits become much harder to…
Analytics Analytics make goals measurable If you’ve set a goal like “increase content creation by 2x,” the next question is:…
Marketing and GrowthSales Turning visitors into active users Getting visitors to your product or website is only the first step. The real challenge…
Marketing and GrowthSales Improve Annual Renewal Rates When it comes to annual renewals, blanket discounts aren’t the smartest strategy. Instead of offering…
Analytics Define Narrow Growth Goals Why Most Growth Goals Fail (and How to Fix Them) One of the most common…
Marketing and GrowthTraffic 3 Different Traffic Campaigns Every business needs a reliable system to bring in new prospects, nurture them into leads,…
