Marketing and GrowthSales Do you have a product market fit? As you consider where to place your energy, the sales funnel can sometimes make this…
SalesTraffic The 3 P’s of getting customer traffic. So, you want to get new visitors to your site? There are three ways…
CopywritingMarketing and Growth Selling on Pain or Pleasure? Most people typically base their decisions on two common aspects. These aspects are relevant to…
SalesTraffic Paid Ad Networks There has been an explosion of ad networks over the last few years. Some…
Marketing and Growth Marketing Automation How can a marketer make the most of their marketing automation efforts? These eight practices…
CopywritingMarketing and GrowthSales What type of content do you want to create? You can create one type of content or multiple types. Your options include: Blog posts…
Traffic Leverage Your Existing Strengths Archimedes once said, “Give me a lever long enough and a fulcrum on which to…
CopywritingMarketing and Growth Lead Magnet Your Lead Magnet is an irresistible bribe that gives a specific chunk of value to…
CopywritingTraffic Landing Pages for PPC Successful PPC campaigns are about more than simply choosing ad words that attract the…
CopywritingMarketing and Growth Your Headlines Headlines are important to effectively communicate your marketing messages. Your ad headline is 4/5 of…
AnalyticsMarketing and Growth Your Procedures and Systems Most people don’t have any systems, any procedures, any processes. Every business mechanism can…
Analytics Focus on Analytics The world of marketing has been a place of feelings and emotions for quite some…
AnalyticsSales What are good conversion rates? One of the great difficulties of utilizing this funnel for your company is knowing what…
Copywriting Feature vs. Benefit Problem No matter how good your product is or how much effort you have put into…
Analytics Write down your hypotheses before you execute an experiment. Before you run your growth experiment, you should write down your best guesses as…
Analytics Keeping Score Are you keeping track of the numbers to grow your business? Conversion rate The number…
Sales Past Customer Reactivation As a business owner, you may spend a lot of time and resources attracting…
Marketing and Growth Customer Retention Two hurdles have already been crossed. You have successfully gotten visitors to your product…
Analytics Customer Communication Reduce the churn rate of your customers by having constant communication touchpoints. You can find…
Analytics Have a Control Group You should always have a control group when you can because this will account for…
