CopywritingTraffic Landing Pages for PPC Successful PPC campaigns are about more than simply choosing ad words that attract the…
CopywritingMarketing and Growth The power of headlines in marketing Headlines are the most important element of any ad or piece of content. In fact,…
AnalyticsMarketing and Growth Your Procedures and Systems Many businesses operate without clear systems, procedures, or processes. Yet every mechanism in a business…
Analytics Why analytics drive smarter marketing For years, marketing was dominated by feelings and gut instincts. Think of the billboard in…
AnalyticsSales What are good conversion rates? What Counts as a Good Conversion Rate in Your Funnel? One of the biggest challenges…
Copywriting Feature vs. Benefit Problem No matter how good your product is or how much effort you’ve put into it,…
Analytics Why hypotheses matter in growth experiments Before running any growth experiment, take the time to write down your best guesses about…
Analytics Keeping Score Are You Tracking the Right Numbers to Grow Your Business? If you want to scale…
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Marketing and Growth Customer Retention You’ve already won two big battles. You got visitors to your product through push, pull,…
Analytics Customer Communication One of the most powerful ways to reduce churn and keep customers longer is through…
Analytics Control Group for Campaigns You should always include a control group when testing campaigns. A control group accounts for…
Marketing and Growth The hampster wheel and continuity If you don’t tie your business model to continuity, long-term profits become much harder to…
Analytics Analytics make goals measurable If you’ve set a goal like “increase content creation by 2x,” the next question is:…
Marketing and GrowthSales Turning visitors into active users Getting visitors to your product or website is only the first step. The real challenge…
Marketing and GrowthSales Improve Annual Renewal Rates When it comes to annual renewals, blanket discounts aren’t the smartest strategy. Instead of offering…
Analytics Define Narrow Growth Goals Why Most Growth Goals Fail (and How to Fix Them) One of the most common…
Marketing and GrowthTraffic 3 Different Traffic Campaigns Every business needs a reliable system to bring in new prospects, nurture them into leads,…
