- Use numbers in headline opt-in
- Use an image of a person opt-in
- Add social proof purchase
- Stop using a slider clicks
- Form field reduction landing page
- Standard Call To Action (CTA‘s) vs. Active CTA clicks
- Top left logo opt-in
- Reducing options purchase
- Single step opt-in
- Free to CTA opt-in
- Offer tests – product bundling, targeted messaging, benefit copy, do not price test (if you have to – offer a coupon)
- Personalization tests – You want to get the right offer, in front of the right person, at the right time.
- Geolocation tests – (different images, wording, etc.)
- Source message page message match (use a single URL)
- Shopping cart recovery/abandonment.
- Button colors and standard CTA’s (call to action)
Be sure to implement mobile only tests – one test per device type.
The type of device used between a tablet, phone, and computer, will dictate the behavior of the user. Plan your sites, advertising, and content for desktop, mobile, and tablets.