Are you in the right industry?
Should you change your business model to bump valuation?
Create a list of your strategic initiatives as well as tactical initiatives.
Using this model, native commerce has had 3-digit growth every year since 2012.
Strategic Initiatives
Micro to Macro
Brand Evolution
Deconstructed Growth
Affinity + Seasonality
Domain Strategies
Tactical Initiatives
Expanded follow up
Marketplace sales
High ROI lead generation
Broad market expansion
Expanded house brands
Affiliate expansion
Big ticket/webinar sales
Association retention
Micro to Macro
Figure out if you‘ve maximized your current market niche and whether you need to expand to new horizons.
What‘s your broad market offer?
How big is your current market?
Where are growth opportunities?
What will your market offering be?
Can your business support your ultimate goal?
Affinity + Seasonality
see what customer buy
make seasonal offerings
send customers to new media properties
Find strategic partners who can
reduce inventory costs
tap customer base
access sales rep networks
leverage celebrities
add brand affinity
equity deals
List Rentals
Identify affinity markets
Test new offers
Rent your lists out