At least 25% of your email list expires every year, and that‘s if you‘re doing everything right. Unengaged subscribers mark your mail as SPAM (9x more than engaged subscribers), rather than unsubscribing. Unengaged subscribers keep your emails from hitting your engaged subscribers‘ inboxes.
Why do subscribers stop engaging with your emails?
- Email frequency (too much or little)
- Boring or repetitive content
- Irrelevant or dated content
- Too many other emails
- Only wanted the freebie
- Changed email addresses
- Abandoned email addresses
- Engaged with a competitor
What does a subscriber do when he becomes unengaged?
- Clicks unsubscribe
- Click spams
- Immediately deletes your email
- Ignores you
- Auto-archives or negative filters
3 Reasons You Must Re-engage Your Subscribers:
- You paid to acquire them.
- They were interested in your message, and what you were once selling.
- They cost you money.
Consider running a reengagement email campaign to get your members active with your brand.