By creating a one-page landing page, you can get a ballpark figure of the number of people who are interested in paying for your product or service. The best part is you can do this before you start building the actual product. This means if nobody shows any interest in using your product or service, you have cut down costs and can keep looking for a new product approach until you find something that people are interested in using.
As an example let’s say you have an idea for a new electrical scooter? Build a website for it first and see how many people try to make reservations to purchase it with the unique features you have. It’s a lot cheaper to build a landing page on your new product specs that it is to build out and manufacture an entire line of electric scooters.
With a quick landing page, you can start to validate both your market and your product. By advertising a real thing or several little things that you are going to be selling, you’re getting the best kind of feedback that people are willing to pay you for. You can also get a sense of what version of your product has the biggest market potential, which can be a huge advantage if deciding
what to build first.
First, create a landing page that offers your product to the general public. A big button that says buy or pre-order on the website. Drive a little traffic to your landing page using Google Adwords, Facebook ads, or any other method to get the right target of people to do your offering. Then check to see how many people visit your page and how many people click your buy button. You can use Google analytics to track for this purpose.
Now you validated that a particular group of people is willing to pay you to solve their problem, and collected email address to potentially follow up, or get feedback about your product. You’re way ahead of the majority of businesses that build something that nobody wants.