Want to boost sales and make your product or service more appealing? One of the most effective methods is observing real customers in action. Instead of guessing what they want, you can learn directly from how they interact with your offer—or with your competitors’.
Start by running a few ads on platforms like Google, Linkedin, Facebook, and Instagram. Target regular users of your product or similar competing products. If they’re local, arrange an in-person visit. If not, set up a video chat with screen sharing. Schedule the session during a time when they would naturally be using the product or service.
Then watch closely. Pay attention to their habits, struggles, and reactions. After observing, ask questions to uncover opportunities for improvement.
Questions to Ask Customers
What do you like most about the product?
What do you dislike or find frustrating?
What confuses you when using it?
What feels particularly annoying?
What features or elements seem to be missing?
Where did you first hear about it?
Have you tried other similar products?
Why did you choose this one over the alternatives?
Why This Works
By observing and asking thoughtful questions, you’ll uncover insights that surveys or analytics alone can’t provide. You’ll see real behaviors, not just reported opinions. This direct feedback highlights what’s working, what needs fixing, and what opportunities you can leverage to stand out from competitors.
The result? A sharper product, happier customers, and ultimately, more sales.