If your prospect doesn’t read your mail, they won‘t click the links inside of them. Here are three formulas you can use to increase the clicks on your offer.
The P.A.S. Copywriting Formula (Away from Pain)
- Pain – Still having trouble sleeping at night?‖
- Agitation – Do you have trouble going to sleep at night? Are there too many things racing through your mind? Are you thinking of the different ways it could go wrong? Are you worried you have too much to do tomorrow no energy?
- Solution – Have you heard about the sleep easy solution formula? You can finally go to sleep in under 5 minutes and wake up refreshed and ready to take on the day. Click Here to see the study.‖ Don‘t write the email to sell the product, but instead to sell the click.
The 4P Copywriting Formula (Toward Pleasure)
- Picture – Imagine, you on Dr. Phil!
- Promise – Today, Dr. Phil reveals his secrets about beating obesity.
- Prove – Over half of his guests have beat obesity using this method.
- Push – CLICK HERE to registers for tomorrow’s webinar with Dr. Phil and increase your ability to lose weight by 90%
The FABA Copywriting Formula
- Feature – a kitchen tool that does 12 more things for all your cooking needs.
- Advantages – this 12 in 1 ultimate multi-tool is a complete cooking tool by itself [WATCH]
- Benefits – You‘ll see that you can [insert benefit]
- Action – CLICK HERE to see it in action. You‘ll be blown away with what this kitchen tool can do.