Your Upsell Offer

Grow your business by increasing the average transaction value per customer. The upsell does that. Most businesses don’t have front-end tripwire offers, and they don’t have upsells. They live and die selling cold prospects on their core offer. This is why they struggle and you won’t.

Would it shock you to find out that McDonald’s makes almost no money on the hamburger? The hamburger is the core offer, but it’s the fry and Coke immediate upsell that built the Golden Arches.

Best Buy sells laptops and plasma TV’s (Core Offers) on wafer-thin margins you can’t resist and makes it up on warranties, installation and Geek Squad support (Upsells).

Amazon does not make much on selling their Kindle readers. They know that getting customers to buy digital books and movies will make up for the thin margins and generate long-term revenue. Amazon makes a Cross-Sell offer when they show you, “People that bought this product, also bought that product” to increase the average basket value, also known as maximizing profit. But Amazon also makes a bundle upsell offer with their “Frequently Bought Together” offer…

Upsell: Bundle

And Premium Subscriptions (recurring billing) like membership websites and other continuity offers make fantastic upsell offers. Amazon generates more revenue with their Prime subscription for faster and deals on shipping products.

Upsell: Subscription Offer

Any offer made after the initial sale is an upsell. Because the single biggest expense most companies will incur is the cost of acquiring the customer (which is the job of the front end Tripwire Offer) and everything else increases the customer’s immediate and lifetime value.

What could you be offering as an upsell or cross-sell? What could you bundle with your Core Offer? How can you incorporate a subscription or membership site into your business model? Find your upsell and see your business revenue grow.