Why do you need a sizzling hot USP?
Just because you have a product or service you are selling, are people paying attention? Do you have a clear-cut idea of why your idea is different from others? Can you show a tangible point like time, money, speed, pleasure, etc.?
When you are promoting a certain product or service, it’s sometimes easy to miss a vital selling point. Let your potential customers know that you have a product that stands out from competitors.
Examples of clear USPs are seen in well-known brands
“We deliver fresh hot pizza to your door within 30 minutes – Or it is free” – Domino’s Pizza
‘Melts in your mouth and not in your hand’ – M&M’s
“Expect more and Pay less” Target
“A diamond is forever.” – DeBeers
“Coffee at its best” – Nescafe
“Beanz Meanz Heinz.” – Heinz
“Finger lickin’ good” – KFC
“Just do it.” – Nike
“Neighbour’s envy, owner’s pride” – Onida TV
“Because you’re worth it”– L’Oréal (new)
“Intel inside” – Intel
“Have it your way.” – Burger King
“We bring good things to life.” – GE (General Electric)
“Between love and madness lies Obsession.” – Calvin Klein
“The world’s local bank” – HSBC
“Preparing to be a beautiful lady.” – Pears Soap
“Have a break, have a Kit-Kat” – Kit Kat chocolate
“I’m lovin’ it” – McDonald’s
“Kills Germs Dead” – Domestos
“I never knew you had dandruff” – Head & Shoulders shampoo
“The happiest place on Earth” – Disneyland
“Don’t just book it. Thomas Cook it.” – Thomas Cook
“We Really Move Our Tail For You” – Continental Airlines
“Taste Me! Taste Me! Come on and Taste Me!” – Doral Cigarettes
“Once driven, forever smitten” – Vauxhall Motors
“Sheer driving pleasure” – BMW
“Go well. Go Shell” – Shell Oil
“I want YOU for the US Army” – US Army
“Connecting People” – Nokia
“Obey your thirst.” – Sprite
“Gotta have my pops!” – Corn Pops
“Betcha can’t eat just one” – Lay’s potato chips
“Hungry? Grab a Snickers” – Snickers
Now that you’ve seen some good examples of company slogans, what is your creative slogan? Your marketing message should effectively answer the following four questions.
1) Why should I read or listen to you?
2) Why should I believe what you have to say?
3) Why should I do anything about what you’re offering?
4) Why should I act now?
Your precise answer to these four questions is your new unique selling proposition. Every time you communicate with your customer, you should reinforce the core ingredients of your sales message.
The worst thing a business can do is just be like everyone else. Don’t get lost in the crowd, but shoot to stand out in the minds of your target market. All you have to do is to discover your unique selling point! Here are some tips for developing a successful USP.
Analyzing key variables
As the USP talks about what makes your product special and different in comparison to your competitors, you should analyze the common key variables like speed, convenience, style, safety or size to ascertain your weak and strong points.
Ensuring reliability with genuine proof
You know that consumers can be very skeptical of claims. Your USP should be powerful enough to alleviate the customer’s skepticism through specific and genuine proof shown wherever possible.
Being clear and concise
Complicated USPs using tech-savvy lingo can easily scare away the common buyer. If you take a look at the most effective and powerful USPs, you will see that the power lies within their perfect style of writing in a simple, clear, and concise language.
Delivering your promises
A good USP should contain promises and guarantees to grab the audience’s attention. However, you should only make statements that you are perfectly capable of delivering and aren’t just for the sake of capturing viewer attention. A strong clearly defined USP can be the key to a big success in your business. Make sure to create a powerful, unique selling point that can be a driving force of your business to sky-rocketing success.