It might shock you, but you do not have a traffic problem. You might have a business model problem, a product problem or a customer problem. But you do not have a traffic problem. Here’s why.
What if every time you get a visitor to a web page, you make $20 in profit? Could you get traffic to that web page?
Yes, you could! You could pay up to $20 to get a visitor to that web page and still break even. In fact, you’ll be able to pay more than $20 to get a visitor to that page when you truly understand how to optimize your sales funnel.
Here is an important concept that you should remember about driving traffic. The goal is to get new customers and simultaneously cover all your marketing cost. This completely changes the economics of your business. Get that lead on your list. Once you can acquire at buyers at break-even, everything else they purchase goes straight to your bottom line. This is the key to perpetual traffic. It makes your business unbeatable! If you capture your lead and cover the expenses, perhaps they won’t initially buy your product, but you can and continual market to them with different services or product offerings at a profit!
The business that can spend the most money to acquire a customer wins!
Jeff Bezos, Founder and CEO of Amazon.com, once said, “Your margin is my opportunity.”
The lesson we’ve learned is that once you understand how to optimize your sales funnel, you have a significant advantage. Amazon.com sells on the thinnest of margins knowing that acquiring new customers, selling them more products, and selling to them more frequently is how you become a powerhouse!
Google, Facebook, Pinterest, Twitter and LinkedIn, just to point out the obvious, are lining up to sell you targeted traffic. You simply need to understand, how to measure what traffic is worth. How to extract maximum immediate value from that traffic. Tactics are worthless if you don’t know how to optimize the traffic you acquire.
This is why you are frustrated. You have no context. You have no system. The goal, no matter which traffic source you choose, is to drive prospects into an effective sales funnel. Become a master of a single, steady traffic source. Stay focused on that traffic source and, once mastered, add a second and third traffic source.