Swap Tweets
Each company sends out a tweet to their followers about the other company.
Swap Facebook Posts
Each company writes a post on their Facebook page about the other company.
Dedicated Email Swap
Each company sends out an entire email about the other company.
Sponsored Email Swap
Each company puts a “sponsored by” link in their existing newsletter, linking to the other company.
Ad Space Swap
Each company allows the other company to place a banner ad on their website or blog.
Pre-roll Video Swap
Each company gives away video ad space to the other company.
Giveway Swap
Each company promotes a giveaway from the other company on their blog.
There has been an explosion of ad networks over the last few years. Some would argue we have too many ways to purchase ads. This can be a good thing if you are willing to investigate the options to find the ones that meet your needs.