So, you want to get new visitors to your site? There are three ways to get traffic. No more. No less. You can pull people in, push people in, or you can use the product to get people in. These are the 3 P’s of getting traffic. What’s the difference in these methods?
PULL
The first way to get visitors to your site is to pull them in. This is where you give them a reason to come to you. You entice them, incentivize them, and draw them to you. This blog is an example of the pull methodology. You were drawn to us. We didn’t have to find you online, but rather, you found us.
PUSH
As the name implies, this is a bit more aggressive than pulling. Instead of enticing people, you just get them and push them onto your site. Someone may be wanting to watch a YouTube video, but not until they see your ad. They may want to do a Google search, but not until they see your paid result. You go out and find where they are online and you push them towards your product.
PRODUCT
The third way that traffic can end up on your site is the product itself. If you’ve ever invited your friends to a new social network, then you understand how a product can be used to get new traffic. Everyone that uses the product gets more people to use the product.
Pull and push tactics are examples of growth hacking which hinge on the redefinition of distribution. If you know how people flow online, then you can accurately entice them or force them onto your site, but if you don’t understand where people congregate and what causes them to travel to other places (digitally), then you can’t effectively push or pull them on onto your site.
The third P (product) doesn’t rely on a redefinition of distribution (like pull and push), but it relies on the redefinition of what a product is. Products and services can play a role in their customer acquisition. It is important to realize that all three P’s work well in the right context when executed by the right person. You might assume that one method was better than the other, but they all have their place in growing your business. Many products employ a combination of push, pull, and product methodologies. Leverage the assets your business has and test accordingly.