Most people typically base their decisions on two common aspects. These aspects are relevant to the types of decisions in life, and very rarely you would see someone changing the pattern. They are:
To move away from pain – (Losing weight because you look fat, making more money because you simply hate your boss)
To move towards pleasure – (Losing weight to attract someone’s attention, making money to buy the fancy car of your dreams)
Either way, your decision will be based on one of these concepts. Interestingly, a larger part of people (80%) make their decisions to move away from pain while only about 20% make their decisions to move towards pleasure. Most entrepreneurs make the mistake of making their decisions based on the towards-pleasure concept which caters to a smaller market. Remember that you should focus on the customer’s point of view. When you understand this concept, you can easily set up two landing pages catering to both ends of customers so that you can drive different traffic to your landing pages.
Another example of creating two landing pages:
If you are buying for yourself, click here (20%)
If you are buying for a special someone, click here (80%)
You can have two different sales pages that cater to the type of customer buying your product.
Using Emotions
If people have little emotion for your product or service, most likely your product is a hard sell or has very thin profit margins. Figure out what your clients love, what is essential, what they think about all the time. Tap into their core emotions. Create your products, services, and messages to fill those emotional needs.
All great marketers, leaders, and teachers learn how to synchronize with the emotions of the people they work with, and turn them on and off at will like a faucet. It’s a profitable art form, and will carry you a long way in your business enterprise.