Marketing and GrowthSales 16 Tests to improve your conversion rates. Use numbers in headline opt-in Use an image of a person opt-in Add social proof…
Marketing and Growth Growth Hacking Do you have a clear-cut idea of why your idea is different from others? Can…
Analytics Eight Vanity Metrics to Watch It’s easy to fall in love with numbers that go up and to the…
Marketing and GrowthSales Your Sales Funnel As SEO becomes increasingly difficult, and Social Media becomes increasingly time-consuming, nothing could be more…
AnalyticsCopywriting Landing page tips Writing the content Okay, so you have done your research well and have managed to…
Marketing and GrowthSales Find your active buyers Allowing for ascensions You should have room for ascension in your marketing strategy. There is…
Sales Customer Acquisition Channels What customer acquisition channel is your business focusing on? Evaluate your product or service to…
Marketing and GrowthSales Instagram Influencers Why advertise on Instagram? There was a time when business owners relied solely on referral marketing.…
Analytics A/B Split Testing Tips Have you conducted any A/B tests for your website? If so how were the results?…
Analytics Which segment of your business are you growing and tracking? Acquisition How do users become aware of you? SEO, organic and inorganic, SEM, PPC, widgets,…
Analytics Implement Analytics to Track Your Goals If you’ve decided to increase content creation by 2x, the next question is, are you…
Analytics How does Google know your page is good? Click through rates – write copy to get clicks from the homepage to inside…
Traffic Understanding CTR for Pay Per Click In Internet marketing, CTR stands for click-through rate: a metric that measures the number of…
Marketing and GrowthTraffic Adwords Match Types What Are Keyword Match Types & How Should You Use Them? When bidding on a…
AnalyticsTraffic Google Tag Manager There are two key parts to Google Tag Manager: Tags and Triggers. A tag…
CopywritingMarketing and Growth How to Build Traffic Headline Campaigns with Higher Conversions. Are you running one-off ad campaigns without a system or a plan? Many people…
Marketing and GrowthTraffic Facebook Lookalike Audiences Facebook Lookalike Audiences are an excellent way to reach people who are similar to your…
Analytics Do you have a clean email list? At least 25% of your email list expires every year, and that‘s if you‘re doing…
AnalyticsTraffic How are customers engaging with your content? Many people tend to think of all mobile use as the same. However it’s…
AnalyticsSales How to test a new product or service with low risk. By creating a one-page landing page, you can get a ballpark figure of the…
