The sales page should be a perfect reflection of the solution your target visitors come in search for. This is the page that will help you to achieve your ultimate goal: to get the visitor to buy your product or service.
I suggest you use a proven model or a template for a sales page. Use what already works! Don’t waste time and reinvent the wheel. Add your unique personality and a touch of the ‘Wow’ factor on the sales page to introduce some spice in it. So far you’ve managed to convince your visitor to convert from the landing to this crucial point. So do your best to maintain the momentum. Don’t hesitate to show how you can give them great value for the money, the best bonuses they will encounter, and a great guarantee.
Take some time to study those infomercials that have grabbed your attention. Ask yourself why and how they work. Copy the effective elements you see to make a better copy of your page.
Videos, teleseminars, and webinars are great baits to be used to hook powerfully the potential buyers into your site. A video sales page has the power of delivering audio and visual presentations of your product, message, or service. It has been video sales pages that have the possibility of having higher conversions compared to text content, depending on who your audience is. Do a split test between the two to see what has a higher conversion.
It is important to remember that people tend to be emotionally sold before attempting any rationalization of their decision. Sell the benefits of your product first, so you can rationalize with them at the end.
Write your sales copy as if you are trying to persuade a friend to buy something that you have also enjoyed. Picture yourself at a bar or coffee shop that you are meeting a friend to pass on the good news, and let the words flow naturally. Your customer should be spoken and written to in a conversational tone of voice that strives to build trust, educate and engage.
People relate to stories. Give them the background story about your marvelous product. Look for all the things that your target visitors will be emotionally sold on. Merge those points into your story. Effective sales letters have a powerful motivating story behind them.
Here are some vital ingredients to help you become a great storyteller. Have you heard of the three-star concept applied to a great sales process?
- Story
- Star
- Solution
People are naturally attracted to stars and celebrities. If you think about Oprah, Larry King, Jim Cramer, they have the charisma to make people listen to them. People wait to hear what those celebrities are going to say next. Observe the types of body language, tones, and sentence structure they use. Copy the methods that draw you in.