Should you have long blog posts for Google traffic?
Instead of writing one long blog post, break it up into smaller parts for better results. Google likes serial blog posts or multiple layers. One way to do a serial post is to start with beginner information and then do a follow-up post with advanced information.
If you do want a long blog post, publish part 1 first. Then in 2 to 4 weeks publish the other parts of the same URL. Create in-page links for easy navigation and make a note of future publish dates of upcoming blog posts. Use email and social media to promote all posts
Find a post that is already doing well. Write a new and improved version of it. The hook is that the post is now with more. The traffic results are immediate, long-lasting. On some posts, you can only add multimedia or an infographic to an existing post to breathe new life into it.
You can also fix inaccuracies and add examples to older post. Promote the now with more post through email 2nd edition available now…if you liked it before check out an updated version of our most popular blog posts.
If you have a quality blog post with information that changes periodically, revive this gem at least once a year. Add the new content on the same URL, pushing last year‘s content down with a new headline. Then prime the pump with social advertising and email marketing to tell everyone about the updates.
Why does this work?
There are over 2.5 million blog posts published every day. Google rewards those who keep up their content. When you send Google new signals to show that you made changes to content, you are likely to get more traffic and SEO benefits from Google.