Do you know anyone in your market that is selling their product or service extremely well? If you want to be successful, find someone who is already doing what you want to and simply model them. Take a look your top competitor’s product or service and learn from their selling success. Model the sales process of the winners and see how you can improve upon them over time.
You have two types of competitors
Direct – People who are selling the same product or service as you.
Indirect – People who sell to the same market, but not the same type of product or service.
Try to get as much data as possible about your competitor’s sales funnel. You can start by analyzing and your competitor’s layout. If it has positive revenue and they keep running it, you know something is working right.
Don’t directly copy them, but use it to help inspire your sales process. Model the elements that are working but make the sales letter, headlines, and calls to action your own. The easiest way to model your competition is simply going through your competitor’s sales funnel and buy their product or service.
Buy everything in their funnels and record the entire process. Study what is included in their front end products, their upsells, and down-sells. Model their pricing, what are they offering, and what kind of customers are they getting. Where are they advertising? What are they saying to their customers to get them to buy?
Improve the existing model
The control is the current funnel that is performing at the highest level for your company. You are just trying to improve your best and beat the power. When you improve a winning element, test individual parts one at a time. Change the headline, then study the results. Modify the pricing, then review the results, etc. By testing only one difference at a time, you’ll be able to see what has the most impact in beating the winning funnel.
Find out who your competitors are.
You can “like” every Facebook ad of your competitors so you can start seeing their advertisements. You can also search for your primary keywords through Google and Amazon to see what products, websites, and companies come up.
If your competitors have a phone number for you to call, call customer support and ask “Your product is fantastic, you’re selling a lot of these right?” Many times they will tell you how good or bad it’s selling for them. For digital products, you can do the same thing with affiliate managers.
At times, the affiliate manager will give you all the stats and sales information for that product, and they may even share where they are getting their traffic.
How do you get traffic to your offer?
http://www.similarweb.com
http://www.WhatRunsWhere.com
Take the funnel you want to study and type in the URL for the stats. It shows you their referring traffic and where that traffic comes from. Try to find as many sites as possible and see where the traffic is coming from. Contact the website owner where the traffic is coming from (usually from an ad) directly and ask them how much it cost to run ads on their websites.
WhatRunsWhere shows you all of their ad versions, and in the paid version they show how long it has been running and the longer the ads have been running, the more you know it is successful.
20dollarbanners.com will create a similar looking ad when you give them access to your competitor’s ads so they can model it. Once you have your funnel setup and your similar ad created, go back to the same websites already selling your competitors traffic and buy from them.