Social Media is one traffic source you can use to get people to enter your funnels.
Lead Capture → Sales Page → Order Form → Upsell → Thank You
Ascension – Use social media to move your ideal prospect/customer from one stage of the sales funnel to the next.
Retention – Use social media to reduce churn and increase purchase frequency. Lead magnets, tripwires and flash sales provide immediate value to them. Use social channels to build Know, Like, Trust with your potential customers.
Lead with Value
Send them to an ungated offer like a blog post – don‘t ask for anything (even an email) to read the blog post but pixel them when they hit the content so you can market to them later. You could also send them to a gated offer (like a webinar or a white paper) – things that get an email before they can consume the content. You could also try a deep discount offer – two for one, $10 software, ridiculous deals (not about profit, it‘s about leads and buyers) example: Groupon Use value-first offers to drive traffic out of social media and to your website or platform.
Embed Offers in Content
Lead them to an ungated offer of content (like a blog post), but then embed an offer in the content for them to purchase or join (a deep discount offer or webinar).
Upsell from Deep Discounts
For every group of buyers, some percentage would have bought more. Offer a deep discount for a limited time (flash sale) Upsell from that offer – this is where you make more revenue.
Segment & Retarget
A click from social media indicates interest and intent – pixel them when their reach your page. Create custom audiences for each interest you might be going after. The visitor segments themselves by what they click. Retarget them based on their interests. Example: People who read an article on YouTube ad types may buy a product on how to steal your competitor‘s traffic with YouTube ads.
Retention and Social Media – Keep the customers you already have and make them come back for more. When we talk about retention and media, we are talking about customer service. 67% of customers turn to social media for customer service. If you don‘t respond, you can lose 15% of sales. If you do respond, there is a 20% chance they will become a repeat customer.