Your Lead Magnet is an irresistible bribe that gives a specific chunk of value to your prospect in exchange for their contact information. Although no money changes hands, this is a transaction. And, it is often the first transaction you will have with a prospect. You will need to provide tremendous value with the Lead Magnet.
The Lead Magnet is usually offered on a web page called a landing or squeeze page that is optimized to convert even cold traffic into leads. Your landing page doesn’t need to be fancy. The Lead Magnet exists to increase leads. Because the Lead Magnet is the very top of your sales funnel, increasing opt-ins here will pay dividends throughout the rest of the system.The best Lead Magnets will convert more than 50% of your visitors into leads. What irresistible bribe could you offer in exchange for a prospect’s contact information?The good news is that you don’t need to create something lengthy or complex. In fact, the more specific your Lead Magnet is, the better it will convert. A bad-lead-magnet is a much less a specific one. Your prospect doesn’t want a 12-week course for a solution; they want to solve a problem right away. A Lead Magnet that solves a specific problem, for a specific segment of the market will generate more leads…Here are some simple and easy guidelines to create an effective landing page:
Before you start writing the landing page, have a clear vision of your purpose. What do you want the visitor to do once they come to your landing page?
• Congruency with your ad copy. The call to action on your ad copy should be nearly identical to your call to action on your landing page.
• Your landing page should load quickly. Your visitor should not be forced to wait while the page takes ages to download.
• Give importance to the benefits you have lined up.
• Don’t come up with false promises and things that you are not offering.
• Don’t cram it with animations and pictures.
• Keep it simple and clear. Don’t have more than one call to action.
• Use powerful and excellent copy to describe your free product or service.
• Put yourself in your prospect’s shoes and answer their questions in their mind.
• Your landing page should be readable and not be crammed with keywords targeting search engine rankings.
• Test different versions of your ad copy and test different images.
• Have a clear call to action.
• Be genuinely helpful
• Give them reliable information
• Discuss real problems and offer practical solutions
• Create motivation to opt in and take the next step.
• Use original content that focuses on a single topic only, matching the words, phrases and subject matter of your paid ads.
• Don’t try to trick the ad bots with keyword stuffed content. Aim for human-readable content semantically related to your core message.
• Make the opt-in process simple and easy.
• Make sure you’re tracking how many people are opting in.