One of the easiest — and free — ways to drive traffic to your site is through cross-promotions with other companies. If you can find a business that already serves your target demographic, but isn’t a direct competitor, there are plenty of ways you can coordinate to promote each other.
Here are powerful cross-promotion ideas to get you started:
Social media swaps
Swap tweets: Each company sends a tweet about the other to their followers.
Swap Facebook or LinkedIn posts: Each company shares a post featuring the other’s business.
Community/group swap: Mention or highlight each other in active Facebook groups, Slack communities, or LinkedIn groups.
Email swaps
Dedicated email swap: Each company sends out a full email about the other.
Sponsored email swap: Add a “sponsored by” link in your existing newsletter, pointing to the other company.
Coupon or discount swap: Share each other’s special offers or codes in your emails.
Lead magnet swap: Bundle a partner’s checklist, guide, or freebie into your opt-in resources.
Content swaps
Blog post swap: Write guest posts on each other’s blogs.
Podcast swap: Do guest appearances on each other’s podcasts or include shoutouts.
Webinar or event swap: Co-host a live training, workshop, or webinar and promote it together.
Website and ad swaps
Ad space swap: Place each other’s banner ads on your websites or blogs.
Pre-roll video swap: Share video ad space on YouTube or social media content.
Giveaway swap: Promote a joint giveaway or feature the partner’s giveaway to your audience.
Affiliate swap: Earn commissions by linking to each other’s products or services.
Relationship-driven swaps
Referral swap: Recommend each other’s products in sales calls, onboarding, or customer support flows.
Supplier or distribution swap: Feature partners inside your packaging, shipping inserts, or customer thank-you notes.
Why cross-promotions work
Cross-promotions are simple but powerful: they let you tap into an audience that already trusts another brand. Done right, they drive highly qualified traffic to your business at no cost — and often lead to long-term partnerships.