Writing the content
Okay, so you have done your research well and have managed to direct targeted visitors to your landing page. The important point here is that they have arrived at your landing page on the strength and influence the power of the words you have used in the ad or banner.
Testing images
Test the images and pictures you include by rotating them in different places and by using different pictures for the same copy. Split test to see what gets the best results.
Call to action
This is the first text that you would use to persuade visitors to click further and also to hopefully convert their interest into a sale. For example, in a weight loss market, you could create a headline such as “Lose 10 lbs in 7 days.” Having this for the header, I’d even support it with one or two effective sentences. “Claim your free report on how to lose 10 lbs in 7 days by entering your name and email address on the right.” People need to be guided on what to do.
Headline – A killer headline with a simple and powerful statement to intrigue the reader
“Lose 10 lbs in 7 days!”
Sub headers – Put in your supporting statement, which is equally powerful and stimulate the more interest.
“Claim your Free Report on how to lose weight in 7 days.”
A short video – Not more than 3 minutes that delivers value and engages.
The benefits – Authentic and prime benefits of your products in reader-friendly copy
How your product can solve the problem and what makes it unique.
Graphics to motivate and take action should be inserted.
Opt-In box – for the visitor’s name and email address.